WEIDE, the brand idea was inspired by an exciting sport competition between a group of friends. The brand founder Weber Schulz has been learning watches technology from his father since his childhood. One day, he attended a football competition with his good friends and won after their hard practice. Inspired by the competition, he decided to design a watch to convey their friendship and pursuit of sport. He named the watch WEIDE, which was combined by their both first name letter. The young not only wear the simple watches as an emotional symbol of their good friendship, but also expressed their pursuit of new life.